Huntington Bank’s Acquisition Strategy: A Focus on Geographic Expansion
Dive Brief:
- Regional bank Huntington is making strategic acquisitions within its existing geographic footprint, with no plans to expand beyond that scope. CEO Steve Steinour emphasized this approach during a recent conference, highlighting the bank’s commitment to organic growth. Source
- Steinour stated that any future mergers or acquisitions would involve partners within the bank’s current geography. The focus is on leveraging acquisitions as a springboard for organic growth, rather than as a standalone strategy. Source
- The recent acquisitions of Veritex and Cadence in Texas have propelled Huntington’s expansion efforts in the region, targeting commercial clients in key markets like Dallas/Fort Worth and Houston.
Dive Insight:
These acquisitions come at a pivotal time for Huntington, as it solidifies its presence in Texas through the purchase of Cadence, a move that will significantly increase the bank’s assets and footprint across multiple states. Source
With a focus on organic growth and maintaining a strong regional presence, Huntington is positioning itself for sustainable expansion in key markets like Texas, where ample opportunities for growth exist.
As Huntington prepares for the integration of Veritex and Cadence, the bank’s leadership is committed to retaining key talent and ensuring a smooth transition for both employees and customers.
By prioritizing organic growth alongside strategic acquisitions, Huntington aims to strengthen its core operations and deliver value to shareholders over the long term.




