Meeting Small Business Needs: U.S. Bank’s Approach
More entrepreneurs are looking to their banks to be a one-stop shop for services needed to run their small businesses, according to U.S. Bank’s Chief Product Officer for Business Banking, Shruti Patel. Speaking at the Money20/20 conference in Las Vegas, Patel emphasized the importance of keeping small-business owners’ needs top of mind in product development cycles.
U.S. Bank, based in Minneapolis, has been focusing on bolstering its digital capabilities to better serve its customers. Patel highlighted the bank’s partnerships with fintech companies like Melio and Gusto, which have helped expedite the development of new tools. By leveraging the technology stacks of these partners and customizing solutions for their specific customer segment, U.S. Bank has been able to bring innovative products to market quickly.
Integrated Digital Experiences
In addition to partnering with fintechs, U.S. Bank has also intensified its efforts to create integrated experiences across digital banking platforms and business units. With a customer base of 1.5 million small-business owners nationwide, the bank is committed to delivering seamless and efficient services to meet their diverse needs.
Money20/20, the conference where Patel shared these insights, is owned by Informa, which is also the parent company of Banking Dive.
Source: Here
