Huntington Bank Initiates Fintech Venture Studio
In a progressive move towards financial technology, Huntington Bank is reaching out to the realms of emerging technology such as generative AI. The regional bank, based in Columbus, Ohio, is launching a fintech venture studio in partnership with Alloy Partners, aiming to co-create groundbreaking fintech and payments ventures.
Alice Liu, head of the newly formed Huntington Venture Studio, invites founders, technologists, and visionaries to co-create with the bank, especially in high-impact areas like payments and wealth management. The initiative illustrates Huntington’s commitment to innovation, as the bank seeks to set the pace in an industry where technology and finance increasingly intersect.
Huntington Expands Technology Strategy Amid Acquisitions
In addition to this venture, Huntington is concurrently expanding its technology strategy as part of a series of acquisitions. This expansion is most notably observed as the bank broadens its reach in Texas and other southern regions. The $223 billion-asset Huntington Bank will utilize its new venture studio to explore and develop ideas for new areas of growth, forge partnerships with entrepreneurs, and launch startup ventures for both consumer and commercial customers.
AI Integration and Productivity Improvement
In line with many other banks, Huntington is augmenting its use of AI beyond conventional machine learning tools. Emphasizing software development initially, the bank has reported an improvement in productivity since September of this year.
Setting the Pace in Technological Investment
“Huntington is doubling down on our technology and innovation investments because it’s not just about keeping pace, it’s about setting the pace,” said Huntington Chief Enterprise Strategy Officer Igor Cerc. His statement underscores the bank’s commitment to leading rather than following in the rapidly evolving financial technology sector. “This studio is another way we’re making our work more successful. We’re acting more like a tech company, attracting the best talent and building solutions that truly move the needle for our customers,” Cerc added.
Partnership with Alloy Partners
The formation of the new venture studio builds upon an existing partnership between Alloy Partners and Huntington Bank that began in 2024. Alloy Partners, which rebranded from High Alpha Innovation in early 2025, collaborates with banks and other corporations to co-create venture startups. The firm, self-described as a “venture builder,” is unaffiliated with the bank technology consortium Alloy Labs.
Utilizing Innovation for Growth
“This venture studio is not just about launching new businesses, it’s about embedding innovation deep into the DNA of Huntington’s growth story,” said Alloy Partners CEO Elliott Parker. “Together, we’re creating a repeatable engine to turn bold ideas into real-world outcomes.”
With the launch of the venture studio, Huntington Bank is set to not only keep pace with the fintech revolution but also be a frontrunner in the industry, using innovation and technology as key drivers of its growth strategy.
Source: Here
