The Growth of Rockefeller Capital Management
Since its founding in 2018 as an offshoot of the world-famous Rockefeller family, Rockefeller Capital Management has experienced exponential growth, with client assets increasing roughly tenfold from $18 billion to nearly $190 billion in less than a decade. This remarkable growth can be attributed to the firm’s strategic recruitment of prominent advisory teams from major Wall Street firms.
Michael Outlaw: Leading Rockefeller Global Family Office
Michael Outlaw, the new president of Rockefeller’s Global Family Office division, brings a wealth of experience to his role. With a background at Morgan Stanley spanning nearly 22 years, Outlaw has a deep understanding of the complexities of wealth management. His vision for Rockefeller Global Family Office is to provide ultrahigh net worth families with institutional capabilities while maintaining a personalized, boutique approach.
Rockefeller’s Focus on High Net Worth and Ultrahigh Net Worth Clients
Rockefeller Global Family Office primarily serves high net worth and ultrahigh net worth individuals, founders, executives, and multigenerational families. The firm defines these groups based on the level of complexity clients face rather than purely numerical wealth thresholds. Clients benefit from a comprehensive approach to wealth management that addresses their specific needs and goals.
Internal Reorganization and Growth Strategy
Rockefeller recently underwent an internal reorganization, transitioning to a regional model to better serve advisors and clients. The firm currently has 187 advisor teams across 32 markets in the United States, with a focus on recruiting advisors who align with Rockefeller’s culture and have experience in serving clients across generations and levels of complexity. Organic growth and client satisfaction are key metrics for Rockefeller’s success.
Continued Innovation and Expansion
Rockefeller Capital Management’s commitment to innovation and growth is evident in its strategic partnerships and investments. The firm’s roots in family-office business date back to 1882, and its recent recapitalization valued the firm at $6.6 billion. With a focus on providing holistic advice and personalized service, Rockefeller is poised to redefine the meaning of the family office in the modern wealth management landscape.
