Manager, Marketing Strategy: Direct Mail Marketing, Retail Bank
As the digital world continues to evolve, traditional marketing strategies like Direct Mail marketing remain an effective tool for reaching a target audience and driving business growth. Recognizing this potential, the Retail Bank division of Capital One is seeking a creative and analytical Marketing Manager to lead their Direct Mail marketing strategy efforts. [source]
A Strategic Leadership Role
This role is not just about managing a team but leading in strategic marketing decisions. The Marketing Manager will be responsible for developing, executing, and optimizing Direct Mail strategies in collaboration with partner teams. This extends to the creation of a testing roadmap to improve channel performance and scale growth. The objective is to build a vision and long-term roadmap for the continuous growth and success of this marketing channel.
Translating Data into Actionable Strategies
The ideal candidate should possess the ability to translate performance data into actionable Direct Mail marketing strategies. This includes the ability to navigate through complex matrixed organizations, manage significant goals focused on business outcomes, and cooperate with internal partners to see their vision through to market.
Responsibilities of the Role
The Marketing Manager will be expected to:
- Lead the development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
- Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
- Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
- Steward the maintenance and monitoring of channel efforts with internal team members & partners
- Keep pace with industry trends and best practices to drive channel innovation
- Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
- Introduce new opportunities to drive business growth in an efficient & profitable manner
Desired Skills and Qualifications
The ideal candidate should:
- Be passionate about Direct Mail and direct marketing in general
- Be able to quickly adapt their thinking across the customer journey from awareness, consideration, conversion and brand loyalty
- Love to leverage data to tell stories and uncover actionable insights
- Thrive on the opportunity to lead and build in white space, collaboration and the drive for results
- Be able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps
- Be able to break a strategy down into a testing plan that accelerates momentum and drives learnings to make their channels more impactful
- Be a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
In terms of basic qualifications, candidates should have a Bachelor’s Degree or Military experience, at least 5 years of experience in Direct Mail marketing, segmentation & targeting, marketing analytics and optimization, managing budgets, and Direct Mail creative strategy & execution.
Preferred qualifications include 3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals, marketing experience in financial services or another highly regulated industry, and experience working with cross-functional teams in a matrixed environment.
The salary range for this role varies by location, and the role is also eligible for performance-based incentive compensation. Capital One promotes a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Interested candidates are encouraged to apply directly on the Capital One Careers website. The application window will remain open for at least 5 business days. For any accommodation requests, contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com.
Capital One is committed to non-discrimination in compliance with applicable federal, state, and local laws and promotes a drug-free workplace. Applicants with a criminal history will be considered in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
For more information, and to apply for the position of Manager, Marketing Strategy: Direct Mail Marketing at our Retail Bank division, visit Here.
