Chase Business Banking and Its AI Marketing Transformation Vice President Role
Chase Business Banking is committed to providing a comprehensive suite of banking and financial services designed specifically for small business owners. The aim is to be the most recommended financial partner in all communities, offering support to entrepreneurs as they start, run, and grow their businesses. Essential to this vision is the Business Banking Marketing Transformation team. This team is tasked with empowering marketers through technology optimization, workflow streamlining, and the promotion of a culture of innovation and continuous learning. One of the ways they achieve this mission is through strategic initiatives that leverage advanced solutions, such as GenAI, to enhance productivity, efficiency, and campaign effectiveness.
Overview of the AI Marketing Transformation Vice President Role
The AI Marketing Transformation Vice President position plays a crucial role within the Business Banking Marketing Transformation team. This role involves identifying, developing, supporting, and leading high-impact AI use cases that drive business value and Marketing transformation. The Vice President establishes clear metrics and frameworks to measure the return on investment (ROI) and effectiveness of AI initiatives, manages pilot projects, establishes a prompt library, and more. All these endeavors are done while ensuring alignment with business objectives.
Key Responsibilities of the AI Marketing Transformation Vice President
Some of the key responsibilities of this role include the following:
- Identifying, developing, prioritizing, and leading high-impact AI use cases for Business Banking (BB) Marketing, ensuring alignment with business objectives.
- Establishing clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives.
- Managing pilot projects to test and validate AI applications across BB Marketing groups.
- Providing guidance and support to BB Marketing groups leading their own AI projects.
- Partnering with cross-line-of-business (xLOB) Marketing AI teams, Data Science, BB Product, and Controls to integrate AI solutions seamlessly into Marketing processes and platforms.
- Documenting and disseminating best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization.
- Developing, testing, and refining text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content.
Qualifications, Capabilities, and Skills Required for the Role
The AI Marketing Transformation Vice President role demands a set of specific qualifications, capabilities, and skills. These include a bachelor’s degree in related disciplines such as Marketing, Business, Computer Science, a minimum of 5 years in Marketing, AI Innovation, or platform leadership roles, and experience with AI platforms, data analytics, and project management. Additionally, the individual must possess strong written and oral presentation skills, demonstrate ability to manage multiple projects effectively, and have proficiency in Adobe, Microsoft Excel, and PowerPoint.
About Chase
Chase is a leading financial services firm that helps nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. The mission is to create engaged, lifelong relationships and put customers at the heart of everything they do. They offer a competitive total rewards package, comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, and more.
Chase’s Commitment to Diversity and Inclusion
Chase values diversity and inclusion and is an equal opportunity employer that does not discriminate on the basis of any protected attribute. They make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
About the Team
The Consumer & Community Banking division serves Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. The business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S.
For more information about the AI Marketing Transformation Vice President role, visit the original job description Here.
