Banks’ secret marketing weapon is ‘kid stuff’
Empowering Communities: The Power of Kid-Focused Initiatives in Banking The banking industry is one that thrives on trust, goodwill, and reputation. While national ad campaigns and grandiose marketing strategies are impressive, they rarely generate the same enduring impact as direct, hands-on support of a community’s youth. This understanding leads to the realization that small, kid-focused […]
Former Carson Group marketing executive drops lawsuit
Former Carson Group Marketing Executive Drops Lawsuit Weeks after a federal judge had stayed the proceedings, the former chief marketing officer of Carson Group, who accused the firm of discrimination and retaliation, dropped the lawsuit. Processing Content Under a joint agreement for dismissal on Dec. 26 between Mary Kate Gulick and Omaha, Nebraska-based Carson, the […]
An ex-Standard Chartered and Grab executive in Singapore has joined JPMorgan
The Career Journey of Krishna Atkuru Leaving banking for fintech was a common career path in the late 2010s, and one of the biggest success stories in Singapore was Krishna Atkuru, who left Standard Chartered for Grab in 2018. After almost a decade in fintech, he has now returned to banking, this time with JPMorgan. […]