Senior Sales Enablement Strategist: A Vital Role in Business Banking
In the competitive landscape of retail, business, and commercial banking, a pivotal role is emerging that is reshaping sales processes and service delivery: the Senior Sales Enablement Strategist. This position is designed to provide strategic support and advocacy for banking sales, driving excellence in client acquisition, relationship expansion, and revenue generation.
What Does a Senior Sales Enablement Strategist Do?
A Senior Sales Enablement Strategist is a champion for the bank’s sales aspirations. This role involves the development and implementation of strategic and tactical plans for retail, business, and commercial banking. It leads sales projects across the market, aligning initiatives with wider organizational goals, and defining sales management processes that ensure consistent execution of sales and service activities.
Through this role, the bank can leverage opportunities for improvement and revenue growth, ensuring it maintains a competitive advantage through market and industry expertise.
The Importance of Sales Support and Banker Development
One of the crucial aspects of this role is the provision of sales support. The Senior Sales Enablement Strategist supports a sales coaching environment that develops the skills and knowledge base of associates. This includes delivering sales and marketing information, materials, and tools that enhance bankers’ sales development efforts and foster profitable relationships.
Banker development is another essential responsibility of this role. The Senior Sales Enablement Strategist serves as a subject matter expert in the business, commercial, and/or retail sales process training. By staying abreast of industry trends in service excellence, sales techniques, and processes that consistently deliver client and shareholder value, this role ensures that the bank is always one step ahead of the curve.
The Role of Strategic Partnership in Sales Enablement
Building and fostering productive relationships with field sales leaders and their teams is a key function of the Senior Sales Enablement Strategist. This involves cultivating an open line of communication with all stakeholders, building credibility and trust, and capturing feedback to translate into recommended improvements and enhancements.
The Sales Enablement Strategist also works cross-functionally within product and client segment groups, as well as with business partners, to develop competitive strategies. Collaboration is crucial in establishing consistent policies, practices, and standards that drive sales and service performance.
Qualifications for a Senior Sales Enablement Strategist Role
The qualifications for a Senior Sales Enablement Strategist role are quite specific. A Bachelor’s Degree and eight years of experience in Sales, Education, or the Financial Services field are required. Specific knowledge in Business or Commercial Banking, encompassing sales and service delivery, lending, and product acumen is essential. Alternatively, a High School Diploma or GED and 12 years of experience in the same fields are also acceptable.
It is preferred that candidates possess an MBA or other postgraduate degree and have demonstrated experience in Project Management.
As a Senior Sales Enablement Strategist, you are not only contributing to the success of the bank but also to the personal and professional growth of its associates. Join a team that values your expertise and experience. Learn more about this role and its benefits Here.
