TruMark Financial Credit Union Embraces Technology to Revamp Loan Balance Sheet Strategies
TruMark Financial Credit Union, a Pennsylvania-based establishment with $3.4 billion in assets, has embarked on a strategic partnership with fintech firm Happy Money. This alliance aims to expand TruMark’s loan portfolio and revamp its balance sheet strategies using innovative technology. As part of the collaboration, TruMark has adopted the Hive digital platform developed by Happy Money, which offers a comprehensive loan participation program.
Happy Money’s Hive: A Game-Changer for Credit Unions
Hive, launched by Happy Money in late 2024, is a digital platform that provides a unique opportunity for credit unions to engage with a network of like-minded institutions, thereby enhancing their financial stability and growth. This tool allows credit unions to diversify their balance sheets and invest in short-duration, high-return assets. TruMark’s CEO, Kelly Botti, expressed her excitement about the partnership, stating that it would allow the credit union to “diversify its balance sheet” and deploy capital more effectively.
Although TruMark Financial has not shared specifics on its loan strategy or whether it plans to buy or sell participations, the credit union’s impressive financial performance suggests a promising future. According to data filed with the National Credit Union Association, TruMark recorded a year-to-date net income of $17.1 million in 2025. Interestingly, between 2020 and 2025, the credit union did not sell any loan participations, despite purchasing various levels.
Streamlining Loan Participation with Hive
Steven Olson, TruMark’s Chief Lending Officer, applauded the Hive platform for its efficiency and consistency. It provides a transparent and systematic way to plan, manage, and execute participation activity, ensuring accuracy throughout the process. The Hive platform also gives participating credit unions access to newly originated loans from Michigan State University Federal Credit Union, Happy Money’s official partner credit union.
Happy Money’s Chief Revenue Officer, Matt Tomko, highlighted that Hive could facilitate both loan purchases and sales, thereby offering credit unions flexibility in managing their balance sheets. “It’s up to the credit union in terms of managing their balance sheet and how they want to diversify their assets. We’ve got the ability to allocate as much as they want with our platform,” Tomko said.
Happy Money: Encouraging Growth and Ethical Lending
Happy Money is committed to helping financial institutions optimize their balance sheets while reducing concentration risk. Matt Tomko likened their participation program to a top-tier team, helping credit unions strengthen their lending portfolios, optimize performance, and position themselves for long-term growth. “Our partnership with TruMark Financial exemplifies how we’re enabling credit unions to grow meaningfully while using lending as a force for good,” Tomko added.
TruMark Financial Credit Union’s partnership with Happy Money signifies a new era of financial technology integration. Through this collaboration, TruMark is poised to reshape its loan balance sheet strategies, leveraging cutting-edge technology to optimize its lending portfolio.
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