The Rise of ETFs in the Financial Landscape
Exchange-Traded Funds (ETFs) have been gaining significant traction in the investment world, with assets soaring above $11 trillion. In the first half of this year alone, ETFs witnessed a staggering $511 billion in inflows, as per a recent study by Cerulli Associates. This surge in ETF adoption is evident among financial advisors, who are increasingly favoring these products over traditional mutual funds.
Advisors Embrace ETFs as a Strategic Investment Choice
According to Cerulli’s findings, advisors allocated 21.6% of their portfolios to ETFs in 2024, nearly doubling from a decade earlier when the share stood at 11.2%. The research also indicates that advisors are projected to allocate 25.5% of client assets to ETFs by 2026, surpassing mutual fund allocations for the first time. This shift is largely driven by the wirehouse and independent channels, which collectively hold over half of retail ETF assets.
The Appeal of ETFs for Advisors
Charles Luong, President of Endeavor Advisors in Phoenix, highlights the advantages of ETFs, citing their ability to facilitate diversified, evidence-based portfolios with minimal capital gains distributions. While he acknowledges potential drawbacks such as tracking errors and bid-ask spreads in thinly traded ETFs, Luong remains optimistic about the continued growth of ETFs fueled by the demand for tax-efficient and cost-effective investment solutions.
Active vs. Passive: The ETF Dilemma
Lisa Aoki, Investment Operations Director at Tidemark Financial Partners in San Diego, notes the increasing adoption of actively managed ETFs at her firm due to improved availability and structure. She emphasizes the cost-effectiveness and flexibility of passive ETFs compared to mutual funds, underscoring their tax efficiency and intraday liquidity as key advantages for clients.
Adam Recker, Senior Managing Director at The Mather Group in Chicago, echoes the sentiment, citing the liquidity, lower expenses, and tax efficiency of ETFs as key drivers for their preference over mutual funds. He anticipates a continued trend towards ETFs, especially with the rise of active ETFs and the conversion of mutual funds to ETF structures to meet client demand.
The Future Outlook for ETFs
As financial advisors increasingly recognize the benefits of ETFs in delivering tax-aware, cost-effective investment strategies, the trajectory towards ETF dominance in client portfolios seems inevitable. The industry’s shift towards ETFs signifies a broader trend towards efficient, rules-based investing that prioritizes after-tax returns and minimizes expenses for investors.
For a comprehensive overview of why advisors are increasingly turning to ETFs, refer to the source.



