Redefining Retail Banking with Capital One
As we step further into the digital age, the banking industry is undergoing a significant transformation. At the forefront of this change is Capital One, a leading information-based technology company, founded and led by Chairman and CEO Richard Fairbank. The company is on a relentless mission to bring simplicity, ingenuity, and humanity into banking. Recognized as one of Fortune Magazine’s “100 Best Companies to Work For,” Capital One is reshaping the conventional boundaries of banking with its unique approach to retail banking.
Bringing the Brand to Life
Capital One is seeking an experienced Principal Associate Retail Marketing Engagement to drive visibility to its innovative brand of defining cafes. This influential role is designed for an individual who has a proven track record in developing and executing large-scale campaigns across multiple channels. The ideal candidate will have the opportunity to work across digital, social, and physical channels to engage new and existing customers, while building and amplifying cafés within the Capital One network.
A Key Role in the Integrated Marketing Team
The Principal Associate of Retail Marketing Engagement, reporting to the Bank’s Senior Manager of Retail Marketing, is a key member of the Bank’s Integrated Marketing team. This is a high-performing team dedicated to amplifying the Capital One brand, driving awareness, and deepening customer engagement. The role demands a candidate who is comfortable working in a fast-paced environment, navigating an ever-changing business landscape, and delivering results that will impact the future of the Bank.
Responsibilities and Qualifications
The role involves multiple responsibilities, from overseeing marketing creative projects to optimizing “Now Open” campaigns and ongoing consumer engagement initiatives across all relevant marketing channels. The individual will lead the planning and execution of always-on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Basic qualifications for this position include a Bachelor’s Degree or Military Experience, and at least four years of experience in digital or social marketing, partnering with creative teams, and planning, executing, and analyzing marketing campaigns. Preferred qualifications include over five years of experience in marketing strategy, driving creative strategy, and marketing testing plans, and working with cross-functional teams in a matrixed environment.
Salary and Benefits
The annual salary range for this position varies by location. For example, in McLean, VA, the range is $120,800 – $137,900 for Principal Associate, Marketing, whereas in Wilmington, DE, the range is $109,900 – $125,400. In addition to the base salary, this role is eligible to earn performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. Capital One also offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support the total well-being of its employees.
Capital One’s Commitment to Equal Opportunity
Capital One is an equal opportunity employer committed to non-discrimination and compliance with all applicable federal, state, and local laws. The company promotes a drug-free workplace and will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
For more information about this position and to apply, visit here.
