Introduction to the Role of Sr. Associate, Email Marketing Strategist | Retail Bank
There is a compelling opportunity available for a dynamic and results-oriented individual to join the Retail Bank Marketing team as a Senior Associate, Marketing Strategist. This role is focused on shaping and executing customer engagement strategies for checking products, with a particular emphasis on email marketing campaigns. The ideal candidate will possess a robust set of marketing and analytical skills that will be further amplified in this role, resulting in a significant impact on customers and the business.
A Culture of Collaboration, Inclusion, and Innovation
As an associate in this role, you will be part of an environment that values collaboration, openness, and diversity. The organization is deeply committed to fostering a culture that not only attracts and nurtures talent from various backgrounds and experiences but also empowers every associate to excel in their work. This is achieved by valuing diverse perspectives, promoting collaboration, and encouraging innovative ideas.
Location and Work Environment
This position offers flexibility in terms of work environment and schedule and can be located in various major cities including New York, Wilmington, McLean, Chicago, and Richmond.
Key Responsibilities
As the Senior Associate, Email Marketing Strategist, you will have a variety of key responsibilities. These include:
- Collaborating with the Email Marketing Strategy lead to plan and implement email campaigns for existing checking customers.
- Establishing a strong testing platform to identify new opportunities for customer engagement.
- Analyzing campaign performance to shape engagement strategies and optimize the email marketing program.
- Managing the creative development process for various campaigns.
- Coordinating with internal teams, including business partners, creative, legal, and compliance to ensure flawless and timely execution of campaigns.
- Maintaining a deep understanding of email best practices and continuously seeking new ideas to improve customer experience.
The Ideal Candidate
The ideal candidate for this role is someone who:
- Has a rigorous test-and-learn mindset and uses data to inform strategy.
- Is a proactive self-starter with a strong sense of ownership.
- Possesses strong organizational and project management skills.
- Is a team player with excellent communication skills.
- Is curious about consumer behaviors and marketing trends.
Qualifications
The qualifications for this role include:
- At least 2 years of experience in digital marketing, with a focus on email.
- At least 2 years of experience in planning, executing, and analyzing marketing programs.
- At least 2 years of experience managing creative processes and partnering with creative teams.
Preferred Qualifications
Preferred qualifications for this role include:
- 1+ year of developing Marketing Strategies leveraging SalesForce Marketing Cloud.
- Experience with Workfront.
- 3+ years of experience in email marketing.
- 3+ years of experience using Microsoft Excel or Google Sheets for data analysis and reporting.
- Experience in marketing for financial services or another highly regulated industry.
- Experience working with cross-functional teams in a matrixed environment.
- Experience at a digital marketing agency.
Salary and Benefits
The annual salary for this role varies by location, ranging from $87,700 to $120,100 for a full-time Senior Associate, Marketing. Candidates hired to work in other locations will be subject to the pay range associated with that location. The role is also eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.
Equal Opportunity Employer
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace and will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
For more information about this exciting role and to apply, click Here.
