Capital One’s Retail Bank: A Fintech Force
Capital One’s Retail Bank has made significant strides in the banking industry, leveraging its innovative products and a unique national fintech brand. The bank’s superior digital capabilities, coupled with its distinctive cafes and branches, have allowed it to rise up the banking league tables impressively.
Retail Bank Marketing: A Modern, Digital-first Team
The Retail Bank Marketing team at Capital One is a customer-backed, data-driven, digital-first team that operates with the aim of unleashing Capital One Bank’s growth potential. The team is composed of a diverse and talented group of marketers, business analysts, marketing technologists, data analysts, data scientists, program managers, process managers, and designers. Together, they strive to create highly relevant and engaging marketing experiences.
Consumer Bank Marketing Technology: Bridging Storytelling and Science
The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient, and relevant ways. They do so by creating personalized, intelligent experiences across channels. The group blends the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation, and marketing workflow management.
Role of a Principal Associate, MarTech Content Specialist
The Consumer Bank Marketing Technology group is seeking a results-oriented team player with experience in using content management systems (CMS) to join Capital One as a Principal Associate, MarTech Content Specialist. This role will be responsible for collaborating with Bank marketing and product teams to design, build, update, and launch pages across the Bank’s website. Such pages will address the ever-changing needs of the business while capitalizing on the full features and benefits of our CMS capabilities.
Responsibilities of the Role
As a Principal Associate, MarTech Content Specialist, one has to become a subject matter expert on Capital One’s enterprise CMS platform. The role requires strategically developing and aligning projects to enhance efficiency in the way the enterprise CMS is utilized. It also involves uncovering ways to automate processes and exploring AI usage.
Other responsibilities include working with stakeholders to determine web page needs and consulting on best solutions, working within CMS to update and build web pages, and collaborating with other functional areas within the organization and with external groups, including vendor management. Quality assurance checks on web page updates, showcasing learnings and successes through well-refined communication and presentation skills, and serving as a key liaison for and collaborate with cross-functional teams are also part of the role.
The Ideal Candidate
The ideal candidate for this role is proactive and does not wait for work to come to them-they actively look for new opportunities to learn, grow, and improve. They are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.
They are flexible, open-minded, and not afraid of change. They share their point of view, but seek out what might be missing and listen. They have strong communication skills with outstanding writing, editing, and presentation abilities. They are a storyteller, simplifying the complex and compelling their audience to act. They know how to enjoy themselves and care about the work, their team, and the customers they serve.
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