Stepping into the Role of Consumer Bank Marketing Retention Lead Vice President
In today’s highly competitive banking landscape, the role of Consumer Bank Marketing Retention Lead Vice President has emerged as a critical position. It is a role that requires a unique blend of strategic thinking, innovative marketing, and data-driven analytics to enhance customer loyalty and reduce attrition rates. As the primary custodian of customer retention, this role is at the helm of creating targeted retention campaigns and leveraging actionable insights from customer data.
The Job Responsibilities of a Consumer Bank Marketing Retention Lead Vice President
As the Consumer Bank Marketing Retention Lead Vice President, you are tasked with the development and execution of strategies aimed at retaining existing customers, enhancing engagement, and minimizing attrition. The key responsibilities of this role include:
- Designing and implementing comprehensive retention strategies to enhance customer loyalty and reduce churn across various consumer banking products.
- Leading the creation, execution, and optimization of multi-channel marketing campaigns focused on customer retention. These campaigns span various platforms, including email, direct mail, digital, and in-branch initiatives.
- Conducting a thorough analysis of customer data and feedback to identify at-risk segments, understand the drivers of attrition, and uncover opportunities for engagement.
- Working closely with product, analytics, digital, and customer experience teams to ensure that retention efforts align with broader business objectives.
- Establishing Key Performance Indicators (KPIs) and regularly reporting on the effectiveness of retention programs while making data-driven recommendations for improvement.
- Developing targeted messaging and offers based on customer segments, behaviors, and lifecycle stages.
Required Qualifications, Capabilities and Skills
The ideal candidate for this role should possess a four-year degree in Marketing, Advertising, Analytics, or Finance. They should also have at least seven or more years of marketing experience, with a particular emphasis on digital conversion strategies and innovation.
Other essential skills and competencies include:
- The ability to manage multiple initiatives simultaneously within tight deadlines.
- Strong analytical, problem-solving, and planning skills.
- An ability to develop strong partnerships and be recognized as a team player.
- A proven track record of taking initiative, influencing others, and achieving results.
- Comfort with working in a highly matrixed organization and adapting to continuously changing priorities.
- Excellent written and verbal presentation skills.
- Proficiency in Microsoft Excel and Power Point.
About Chase
Chase, a leading financial services firm, assists nearly half of America’s households and small businesses in achieving their financial goals through a broad range of financial products. Their mission is anchored in creating engaged, lifelong relationships and prioritizing customers’ needs. Chase also aids small businesses, nonprofits, and cities in their growth endeavors, providing solutions for all their financial needs.
Chase offers a competitive total rewards package, which includes a base salary determined based on the role, experience, skill set, and location. Eligible roles may receive commission-based pay and/or discretionary incentive compensation.
Chase is an equal opportunity employer and places a high value on diversity and inclusion. The company does not discriminate on the basis of any protected attribute. They also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
About the Team
The Consumer & Community Banking division at Chase serves customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. They are proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions, all while ranking first in customer satisfaction.
Through the combined use of the latest banking technology and comprehensive solutions, they are committed to helping customers manage their finances effectively.
