Overview of the Role: Sr. Associate Cafe Events + Experience Strategist| Retail Bank
The Sr. Associate Cafe Events + Experience Strategist position in a retail bank is a unique and exciting role that combines the realms of retail banking and hospitality. This position is centered around crafting memorable in-café experiences and executing engaging events, both of which are aimed to enhance the brand perception of the bank and promote its services. The role requires an individual with a knack for event management, marketing strategy, and a deep understanding of business objectives. Capital One, a renowned financial institution, is currently looking for a dynamic individual to fill this role.[1]
Key Responsibilities of the Role
The role of the Sr. Associate Cafe Events + Experience Strategist is multi-faceted, with responsibilities ranging from strategy development to project management. The individual will be part of the team that leads the marketing for in-person experiences and understands the significance of these experiences in shaping the brand perception of Capital One. They will also support the strategy and experiences led by in-café events and experiences teammates, including the Food & Beverage program in Cafés across the nation and the Money & Life Program[1].
The strategist will be responsible for leading smaller scale local and national projects related to and supporting in-café experiences. They will also act as a main point of contact with stakeholders across the organization to bring product/project intent to life, supporting larger strategic intent. The individual will also work closely with stakeholders to provide strategic and tactical thought partnership[1].
Additional Responsibilities
Additional responsibilities include driving projects based on defined priorities, ensuring scope of deliverables, timelines, and budget are met, and identifying risks and issues. The role demands strong problem-solving skills to ensure campaigns and project plans deliver on intent. The strategist will also act as a main point of contact for Café events for key home office and frontline partners, including disseminating strategy and support of the Front-Line teams through on-site execution/oversight of events, post-event follow up[1].
Qualifications for the Role
The basic qualifications for the role include a Bachelor’s Degree or military experience, and at least 2 years of experience with event management or marketing strategy. Preferred qualifications include experience managing and supporting multiple projects or campaigns. The role requires travel up to 30-50% of working time, including nights, weekends, and extended hours[1].
Conclusion
The Sr. Associate Cafe Events + Experience Strategist is a unique role that combines elements of retail banking, event management, and marketing strategy. It’s an opportunity to shape the customer experience and enhance the brand perception of a leading financial institution. Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being[1].
