Director, Portfolio, and Project Management Marketing Strategy: A Pivotal Role in Influencing the Future of Retail Banking at Capital One
The dynamic landscape of the retail banking industry has been experiencing a rapid transformation in recent years. The driving force behind these changes is the increasing digitization of banking services and a growing emphasis on crafting unique customer experiences. At the forefront of this transformation is Capital One’s Retail Bank, a vibrant challenger in the banking industry that is constantly pushing the boundaries of traditional banking.
As part of its ongoing journey of transformation, Capital One’s Retail Bank is seeking a highly skilled Director, Portfolio and Project Management Marketing Strategy. This person will play a crucial role in shaping the future of the organization by establishing a high-performing marketing team focused on leveraging state-of-the-art digital capabilities and intelligent marketing strategies.
Role and Responsibilities
The Director, Portfolio and Project Management Marketing Strategy will be tasked with a wide range of responsibilities. These will include leading the annual and quarterly marketing strategic planning processes, managing key horizontal process initiatives, and facilitating collaboration across leaders and teams. The role requires an individual who can effectively connect the dots between good process and great results, influence others to achieve organizational goals, and lead a vocal leadership team toward purposeful outcomes.
The ideal candidate will be able to build processes and programs to standardize “how we work,” support marketer success and engagement, and build our brand across Capital One as a leading modern marketing organization. They will also be responsible for the codification of marketing best practices, testing, and marketer skill development to ensure consistent standards of quality.
Preferred Qualifications
While a Bachelor’s degree or military experience, along with at least 10 years of experience in digital performance marketing and at least 7 years of people management experience, are the basic qualifications for this role, there are certain preferred qualifications as well. These include a Master’s degree in Marketing or Master of Business Administration (MBA), and Scrum Alliance Certified Scrum Master (CSM) or Project Management Professional Certification (PMP).
Capital One: A Modern Leader in Retail Banking
Capital One’s Retail Bank has grown significantly in recent years, rising up the league tables in deposits and checking relationships. This growth is a testament to the Bank’s industry-leading products and its unique challenger brand, which is characterized by superior digital capabilities and distinctive cafes and branches.
The Retail Bank Marketing team has been on a two-year journey of transformation into a digital-first, intelligent marketing function to unleash the business’s growth potential. The team is made up of a diverse group of professionals including business and data analysts, marketing strategists, MarTech product and platform managers, data scientists, creatives, project managers, and process managers. Together, they work to create the marketing experiences that will continue to drive more and more customers to bank with Capital One.
This role is a great opportunity for someone who thrives in a dynamic, fast-paced environment and is keen on creating value for all stakeholders. The individual should have a knack for understanding the bigger picture while executing flawlessly with close attention to detail.
For more details about this role, click here.
Capital One is an equal opportunity employer promoting a drug-free workplace. The company considers all qualified applicants for employment, including those with a criminal history, in a manner consistent with the requirements of applicable federal, state, and local laws.
